Meta Ads, Done Properly.

Facebook and Instagram ads for established service businesses who want consistent enquiries — not expensive experiments.

If you’re here because you want to “run ads”, I want to clear something up first.

I don’t believe in running ads just to run ads.
And I definitely don’t believe in sending paid traffic to a business that isn’t ready for it.

Because ads don’t fix problems — they magnify them.

Most people jump into ads hoping they’ll magically bring in more clients.

But if:

  • your messaging isn’t clear

  • your socials don’t build trust

  • your website or landing page is confusing

  • there’s no obvious next step for a potential client

Ads just send more people… to leave.

How I actually approach Meta Ads

1.

I don’t start with ads — I start with clarity.

Before anything goes live, I look at who you’re trying to reach, what you’re actually saying, and whether it makes sense from a customer’s point of view.

2.

Next, I make sure there’s somewhere worth sending traffic.

That might mean cleaning up your website, simplifying a landing page, or optimising your social presence so it builds trust. There’s no point paying for attention if people don’t know what to do next.

3.

Only once the foundations are solid do ads become an accelerator.

At that point, Meta ads are used to consistently put your business in front of the right people — not to “test and hope”, but to drive qualified enquiries or booked calls.

real people, genuinely interested in your service, reaching out to work with you — not clicks, not vanity metrics, and not guesswork.

The goal is simple:

Who is this for

This approach works best for service-based businesses who:

  • already have a proven service

  • rely mostly on referrals or inconsistent leads

  • want predictable enquiries

  • are ready to invest properly in growth

It’s especially well-suited to:

  • accountants & professional services

  • allied health clinics

  • gyms, studios & coaches

  • beauty & wellness businesses

ENQUIRE TODAY

  • "within the first week i received more enquiries than i had in months. "

    Flashcrete Coatings

Let’s see if this actually makes sense for your business

If you’re feeling stuck with inconsistent leads and wondering whether ads are the right next step, this is just a conversation for now.

Fill out the form and I’ll review your business to see whether:

  • ads make sense right now

  • the foundations need work first

  • or whether I’m even the right person to help

If it’s a fit, I’ll explain the next steps clearly.
If it’s not, I’ll tell you honestly.